What’s up with Drip’s new manifesto? 

What’s up with Drip’s new manifesto? 

Drip, the email automation tool I’ve used for years, just emerged with a bouncy new brand. It’s bold. It’s colorful. It integrates beautifully with its parent product, LeadPages. It also came with a manifesto that should have excited its customer...
Xerox’s great product marketing experiment

Xerox’s great product marketing experiment

I want to bring to your attention to a fascinating tale of marketing redemption from a “boring” business you almost certainly never think about. Xerox is a company that sells printers and copiers. It has achieved rarefied status as a verb in the English...