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How to write a product narrative

How to write a product narrative

Storytelling. It seems like an activity reserved for tucking children into bed at the end of the day. Maybe that’s why this highly effective sales strategy is so deeply underutilized in the B2B marketing world. I think the thinking is that we’re adults? And we’re...

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How to write your next social media apology

How to write your next social media apology

If it seems like people have more to apologize for these days, it’s because they do.  Sorry for spying on you without your consent. Sorry for not telling you about that major hack until way later. Sorry for advertising with a racist TV anchor. Sorry for being a...

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How The F&%# Did I Buy A $225 Carry-On Suitcase?

How The F&%# Did I Buy A $225 Carry-On Suitcase?

My budget for a new carry-on suitcase was $0. Because I wasn’t on the market for a new suitcase. However, there is now a $225 suitcase in my house and I’m now trying to figure out how it got here. I mean, I know how it got here. I bought it. I filled out a form with...

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About Me

I’m co-founder of Sleeping Giants and a tech marketer-turned-activist working to hold brands and tech companies accountable for their ad spend.

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