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What’s up with Drip’s new manifesto? 

What’s up with Drip’s new manifesto? 

Drip, the email automation tool I've used for years, just emerged with a bouncy new brand. It's bold. It's colorful. It integrates beautifully with its parent product, LeadPages. It also came with a manifesto that should have excited its customer base. But it didn't....

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Xerox’s great product marketing experiment

Xerox’s great product marketing experiment

I want to bring to your attention to a fascinating tale of marketing redemption from a "boring" business you almost certainly never think about. Xerox is a company that sells printers and copiers. It has achieved rarefied status as a verb in the English language....

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About Me

I’m co-founder of Sleeping Giants and a tech marketer-turned-activist working to hold brands and tech companies accountable for their ad spend.

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