I’m a copywriter and contrary to what you may believe, my most significant responsibility is not to write. It’s to delete. Mercilessly.
You already know when you’re looking at an effective marketing message. You have that “aha!” moment. A soft-focus image of what your life could be
As he announced his plan to take over his company's blog for the next 30 days for "Product Awareness Month", Unbounce co-founder Oli Gardner said
Wouldn’t it be awkward if you spent a lot of time and money marketing a new product and then didn’t have anything to deliver on launch day?
I’m sorry you have to hear it like this, when you already have so many mouths to feed: your developers, your designers, your account managers, your
I want to bring to your attention to a fascinating tale of marketing redemption from a "boring" business you almost certainly never think about.