Can't get your B2B leads to keep their eyes on you? 

It's not them. It's your product messaging.

It's heartbreaking to see your leads end up with a competitor. 💔

We all know that sinking feeling when your B2B software product gets passed over for something else. Very ouch.

But if you're watching the perfect leads choose the competitor over you again and again, it's not them. It's you and the way you're selling your product.

If you have a great product or service that customers would love - if only they knew! - then what you have is a messaging problem.

When your leads and prospects come by your website, they look for cues to help them understand whether they're in the right place and whether you're the right solution for them. 

But if your messaging and copy isn't doing its job, your visitors aren't going to book a demo. They're not going start that free trial. They're not going to even chat up your Intercom bot (sorry!).

There's no way around it. Messaging is at the heart of your customer acquisition strategy. And getting it wrong means you're losing new customers everyday. 

And there's only one way to start fixing it: tear it down.

What's a Product Messaging Teardown?

Part copy, part product marketing, part positioning strategy. 100% bigger picture. 

A product messaging teardown is a critical look into your marketing and sales copy - and nothing else - to discover how your leads, prospects and first-time visitors perceive your business. 

I reach into copywriting, CRO, branding and sales narrative principles to break down what you're communicating vs. what they actually see.

A successful teardown helps you understand what your leads are really thinking, layered with the expert insights of an experienced copywriter. 

How it works

1. You pick your teardown

You give me my marching orders. I will send you a short set of questions asking you about your current marketing goals, challenges and which three assets you want me to teardown. 

Choose any 3 of the following assets:

✅ Homepage

Product Demo Videos

✅ Feature Pages

✅ Sales Decks

✅ Pricing Page

Onboarding Emails

2. I tear it down (and find you some solid new opportunities!)

I kick off your teardown by going through your marketing copy with a red pen. Once I identify what's missing, I prepare a report packed with both strategic and tactical steps to help you overcome your "blockers".

Red pen annotations 

Opportunity report

You get the full red pen treatment.

I provide inline commentary flagging up blockers, red flags and gaps on your marketing copy that are preventing your leads from taking action.

Teardowns are really about uncovering opportunities.

I pack your two-part Opportunity Report with actionable ways to improve your copy, strategic messaging and your value proposition. 

3. We make a game plan over a 1-hour call

After you have a chance to go through your report, we'll jump on a 1-hour Skype or Zoom call to map out your next steps for developing your killer product message.

How we use this time is up to you. In previous calls, we've discussed: 

  • Quick wins to improve your sales/conversions right away
  • What deliverables to prioritize over the next 3 months
  • How to collaborate with other teams on product messaging (e.g. sales, product management, customer support) 

It's all 📈 from here! 

Airbnb. Zendesk. Intercom. Zapier. How do you think they got there?

A powerful product message drives more sales.

People really like their teardowns

"Everyone needs that one, brutally honest 'best friend' to help you face those tough, existential questions about your business. What Nandini flagged up in her report sparked some much needed conversation about what we were - and weren't - communicating about our business."

Laïla von Alvensleben

Collaboration Coach at MURAL

"Nandini's teardown was a great way to get an objective outside perspective on the positioning work we were doing internally. 

Her feedback provided quick and actionable thoughts that helped highlight many of the challenges we were running into, and the follow-up brief and phone call was a great way to discuss a longer-term strategy for big improvements."

Bryant Hughes

Partner at Authentic Form & Function

"Nandini's teardowns helped us find critical gaps in our product messaging that we hadn't even noticed. Both our sales team and company execs were equally interested in the results."

Chloe Nicholls

Product Marketing Manager at Contentive

Trust me, I've done this before.

Hey, I'm Nandini Jammi. 👋🏽 I'm a B2B copywriter and product marketer with proven experience growing brands and revenues.

As former Head of Growth and first marketing hire at ProdPad, I developed product marketing and copy that helped grow annual revenues by over 250%.

I now help SaaS companies and businesses establish their positioning and develop high-converting strategic messaging and copy across the buyer journey.

I've worked with these fine businesses. Are you next?