ShipHero - Case Study
Fulfillment by ShipHero
3PL/Warehouse Fulfillment Management Software.
Core product message
Uncomplicated Shopify fulfillment for your growing e-commerce store.
ShipHero is a warehouse management software startup that helps e-commerce sellers and 3PLs manage their shipping operations. After finding a major gap in the market, they decided to launch a new service to make shipping affordable for small and early-stage sellers.
It was a brand new concept, targeting an underserved market and without any direct competitors. My challenge was to translate the founders’ vision for ShipHero Fulfillment into a compelling pitch.
I worked closely with ShipHero’s founders and design team to build out ShipHero Fulfillment’s narrative. To gain initial traction, we decided to focus go-to-market messaging around Shopify customers.
I led both the marketing and in-app copy, ensuring a consistent tone and voice across the user experience.
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