ShipHero - Case Study

Fulfillment by ShipHero

3PL/Warehouse Fulfillment Management Software.

Core product message

Uncomplicated Shopify fulfillment for your growing e-commerce store.

Services

Positioning 

Messaging

SEO 

Copywriting

UI/UX Copywriting

Microcopy

The challenge

ShipHero is a warehouse management software startup that helps e-commerce sellers and 3PLs manage their shipping operations. After finding a major gap in the market, they decided to launch a new service to make shipping affordable for small and early-stage sellers.

It was a brand new concept, targeting an underserved market and without any direct competitors. My challenge was to translate the founders’ vision for ShipHero Fulfillment into a compelling pitch.

The outcome

I worked closely with ShipHero’s founders and design team to build out ShipHero Fulfillment’s narrative. To gain initial traction, we decided to focus go-to-market messaging around Shopify customers.

I led both the marketing and in-app copy, ensuring a consistent tone and voice across the user experience.

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