Make things click the first time around.
Tell a story that makes you the obvious choice to first-time visitors. Get more leads.
Get to the heart of your unique selling proposition
Build a narrative that focuses on what you can do for customers that nobody else can.
Give your prospects their "aha" moment"
Explain your business in terms they can intuitively understand and make sense of your product on the spot.
Stop competing on features— and start talking value
-Rise above the competitors by building on the value, benefits and change you can bring to their lives.
I work with:
✓ B2B SaaS & tech companies
✓Agencies & consultancies
Hey, I'm Nandini. 👋🏽
The B2B tech world has turned into a highly competitive place. Think selling a laundry list of features is still going to hack it? Nope.
I help put tech & SaaS companies and agencies in a league above their competitors. As a value messaging expert, I help you replace "feature marketing" with a beautifully simple product narrative designed to help your customers intuitively understand your product. With it, you can establish a strong position in your customer's mind - and an instant relationship - that the competitors can't touch.
As former Head of Growth and first marketing hire at ProdPad, I developed the product messaging that helped grow the company's annual revenues by over 250% and turn the business into a category leader. Now let me help you get to the top.
My 3-step approach to nailing your message
How I develop messaging your competitors can't touch
Survey the competitors
What's happening on the battlefield? I survey the competitive landscape to establish your competitors, their positioning and find gaps, weaknesses and opportunities in the marketplace for you to seize.
Differentiate your services
What makes you different (and better)? I dig into your product, competitor reviews and customer feedback to uncover exactly how you are uniquely positioned to help your customers.
Develop a test campaign
I translate your value messaging into a pitch deck or product page for your marketing and sales team to test with customers.
Start your messaging journey here
Book a Product Messaging Teardown ($500)
Uncover your hidden messaging opportunities
The Product Messaging Teardown is a critical look into your marketing and sales copy - and nothing else - to discover how your leads, prospects and first-time visitors perceive your business.
I reach into copywriting, CRO, branding and sales narrative principles to break down what you're communicating vs. what they actually see.
- red pen annotations to highlight gaps in your narrative
- an opportunity report w/ quick wins and messaging ideas
- a 1-hour consultation to discuss your opportunities