What does working together look like?


📞Intro Call

We meet for a brief Skype call or Hangout to see if we’re a good fit. During the call, I will ask you about your business, budget and deadlines.

🕵🏽‍♀️Research & Discovery

I’ll kick off our project by digging into data across the customer lifecycle, including feedback, heatmaps and analytics. I will also interview past, current and potential customers.

📋In-Depth Call

If we’re a good fit, we set up another call to discuss the scope of the project and establish the ideal outcome for your business.

✍🏽Writing & Edits

Once your new copy is written, I’ll send you a doc you can review and add comments to. We’ll jump on a call and do one round of live revisions together.

🤝We sign contracts

Once I know where you are now and the goal of our project, I will send over a proposal and quote along with a contract you can e-sign.

📈Testing & Optimization

We’ll set up an A/B test to monitor the results of your new copy. I will follow up with recommendations for revisions and we can discuss next steps.

An important note

Before I tell you that you've come to the right place, I want to make you really are in the right place. Here's what you need to know before getting in touch.

❤️We're probably a good fit if...

👎🏽We're probably not a good fit if...

✔️You're a SaaS or product business 🚫You're looking for a blogger
✔️You're a B2B service (ex: accounting, law, design) 🚫You want something cheap and fast
✔️Your business is based in the U.S. or Europe 🚫You're looking for a copy "refresh"
✔️You're customer-centric 🚫You don't have lead gen or sales goals


OK, we good? Here's my contact form. Drop me a quick note!