“Nandini brings a strategic mindset to copywriting. With her, it’s never just about words. It’s about developing laser-focused copy to hit our key business metrics.”
The B2B buying process is not what it used to be
Today, 60% of the customer conversation happens before a sales call ever takes place. From forming first impressions to picking favorites, they’re doing it without you in the room.
Your copy talks to more prospects than sales ever will - and that’s where I come in. I help you generate demand by building a powerful case for your business consistently across the buying funnel. So when your sales team steps in for the last 40% of the conversation, your leads are primed, prepped and ready to close the deal.
B2B product companies call me for
I've done it all before
Head of Growth at ProdPad
As first marketing hire at ProdPad, my work crisscrossed marketing, product and customer success, helping double their customer base and increase revenues by 250%.
Find out how my work across marketing channels helped define a new category and build a highly recognizable brand in the product management space.
Content Marketing at Kayako
When I joined Kayako as first content marketing hire, the company was planning to launch a new product with a new approach to help desk software.
I helped build a voice and brand to help the business reach out to their target audience, customer support professionals as well as build relationships with influencers in the customer service space.
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These people have enjoyed working with me
“Nandini has an instinct for understanding who we need to speak to in an organization and how to communicate complex things to them in a simple and clear way.”
“There’s a clear before and after once it goes through Nandini’s process. The clarity we have in our product messaging has been instrumental in driving up our annual revenues.”
I'm sharing everything I learn along the way
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