We’re in the Wild West of tech right now — and I believe it’s time for brands to take back control.
Since November 2016, I’ve been co-running Sleeping Giants, one of the world’s most influential social media campaigns. The campaign successfully led the call for advertisers to drop Breitbart News — and has since become the leading voice for corporate accountability in the digital age.
In June 2020, I launched Check My Ads, a brand safety firm that helps brands stamp out hate speech and fake news from their digital media buy. Together with my business partner Claire Atkin, I also co-write BRANDED, the newsletter exploring how marketers broke society and how we can fix it.
Through my work, I was named by Business Insider as one of 23 industry leaders “fixing” digital advertising and a Digiday Changemaker in 2017.
I have been featured in The New York Times, BBC, Huffington Post and The Drum. Most recently, I appeared in Connecticut Public Television/NPR’s 2020 documentary, Fake: Searching for Truth in the Age of Disinformation.
As Seen In
I offer virtual talks and presentations on brand safety and how to advertise responsibly at conferences, universities and corporate settings. I’ve previously given these talks:
∙I’m sorry to report: your brand has a safety problem
∙Programmatic advertising: the ultimate grift
∙Sleeping Giants & the era of brand safety