This is a tale of two businesses that want to make it cheaper for you to transfer money to other countries: WorldRemit and Transferwise. Both do

The product messaging pro.
I’m here to build bold and honest brands, change minds and f*#$ up the status quo.
As seen in






Hey, I’m Nandini Jammi. 👋🏽
I’m here to build bold and honest brands, change minds and f*#$ up the status quo.
As a product messaging strategist and founding organizer of Sleeping Giants, the wildly successful social media campaign-turned-movement dedicated to making hate speech unprofitable, I’m no stranger to shaking things up.
Sleeping Giants has been profiled in the New York Times, CNN, Washington Post, AdWeek, Bloomberg, GQ Magazine, Fast Company, Slate, Vox, Pod Save America, and Recode.
Through my work, I’ve been named by Business Insider as one of 23 industry leaders “fixing” digital advertising in 2018 and a DigiDay Changemaker in 2017. I have also been recognized as one of 30 women shaping the B2B marketing space.
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"An oddly effective social media campaign..."

Let's build something big together
Hire me as your messaging expert
Let's find you a unique selling proposition and beat the competitors.
Book me for a copywriting project
Let's get those conversions and fill up the sales pipeline at your B2B tech company.
Invite me to speak
Let's put me on a stage (or in front of a class) to talk about Sleeping Giants.
For me, marketing is a mission
I'm on the ground fighting for better marketing, better brands and a better society.

I help brands find their message
Even with a big fat AdWords budget, you won’t get far without a message. I help tech businesses and startups develop their unique selling proposition and find their message.
If you’re ready to be different, I’m ready to help.
I help marketers keep their brands safe
From a small anonymous Twitter account to the leading voice against hate speech and bigotry, Sleeping Giants has drawn public awareness to how advertisers and tech platforms support Breitbart, Alex Jones and the alt-right movement.
As a founding organizer of Sleeping Giants, I’m now taking our message on the road to marketing and advertising conferences, public events and university marketing classes.


“Nandini is a trailblazer in the tech community, both in the fight to hold our field accountable and as a marketer. She has a rare and wonderful ability to cut to the heart of an idea, find what matters and genuinely create excitement around it.”Mike Butcher
Editor-at-Large at TechCrunch
What I’ve been thinking about

How to write your next social media apology
If it seems like people have more to apologize for these days, it’s because they do. Sorry for spying on you without your consent. Sorry for

Inside ThirdLove’s marketing war against Victoria’s Secret
The first time many people encountered a brand called ThirdLove was when the small lingerie startup took out a full-page ad in the New York Times to
Let's work together.
What are you working on? I want to hear about it.