Speaking

I give inspiring & thought-provoking talks about the messy, unpredictable & exciting future of marketing.

"Your ability to talk about an issue that is SO political while also showing how it is more a matter of brand security and customer affiliation is so amazing."

— Audience Review

FOR BRANDS AND TECH AUDIENCES

Behind-the-scenes lessons from one of the biggest consumer activist movements in the world.

Around the world, citizens are waking up the reality of weakening democratic institutions — and they are turning to their power as consumers to fight for their values. For the first time ever, brands are in the unprecedented position of publicly answering for the most unusual thing: their ad placements on the web.

I draw on stories from the frontlines of one of the biggest consumer activist movements in the world to bring you insights you won’t hear anywhere else. My talks are designed to be engaging, non-political and highly practical. If you’d like me to come speak at your company, university or organization, get in touch with me here.

 
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The Sleeping Giants Story: Behind The Scenes

From a small Twitter account to a movement, Sleeping Giants became one of the most powerful campaigns in social media history practically overnight. In this talk, I’ll share the story of how our campaign began, how we built our community and how our grassroots collective sparked a permanent shift in consumer culture.

I will also pull back the curtain and walk you through how activists develop and launch campaigns, so your company can be one step ahead.

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How To Weather A Social Media Crisis

Life comes at you fast, especially when it comes to social media. In this talk, I walk you through the anatomy of a social media crisis — how they begin, how they escalate and what it takes to come out on top.

We walk through IRL examples and work through our options together. This is a fun, thought-provoking and interactive session, and one that trains marketers and marketing students to understand the value of brand stewardship.

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How Brands Became Our New Democracy

In this talk, I explore how and why programmatic advertising has become the focus of Sleeping Giants, one of the most influential social media campaigns in the world. We will understand the role that brands have unwittingly played in funding hate, extremism and disinformation in society and how Sleeping Giants campaigns in the U.S., Brazil and Europe have successfully fought back by holding brands accountable.

We will understand the role our marketing budgets will play, not just in ending the rise of propaganda and conspiracy theories, but also in supporting a peaceful, democratic society.

 
 

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