Nandini is a keynote speaker, activist and co-founder of Check My Ads, a non-profit adtech watchdog.
Nandini has been immersed in the world of brand safety & content moderation since 2016, when she began anonymously running Sleeping Giants, the award-winning social media campaign that successfully urged advertisers to block Breitbart.com from their media buy.
At Sleeping Giants, she led campaigns that convinced advertisers to flee Fox News’ The O’Reilly Factor, Tucker Carlson Tonight and The Ingraham Angle. She also convinced tech companies to suspend Alex Jones’ Infowars, Proud Boys and dozens of other high-profile extremist groups.
Sleeping Giants won a Cannes Gold Lion and a Webby Award in 2019. The campaign also sparked a global movement and recently launched the #StopHateForProfit campaign along with the Anti-Defamation League, NAACP & Color of Change.
Prior to becoming an activist, Nandini served as a marketing lead for tech startups in London and Berlin. She graduated from the University of Maryland’s R.H. Smith School of Business. In college, she worked at The Diamondback, one of the nation’s top college newspapers and studied abroad at Bocconi University in Milan.
Jammi’s work is…proof that the advertising game is changing—because consumers, riled up by activists like her, are demanding better.
Press & Media ✍🏻
She Helped Wreck the News Business. Here’s Her Plan to Fix It (WIRED)
Nandini Jammi’s advertiser boycotts scared brands away from journalism and into shady ad tech. Now she wants to teach marketers to think for themselves again.
Revealed: The People Behind an Anti-Breitbart Twitter Account (NYTimes)
Just after the 2016 election, an anonymously run Twitter account emerged with a plan to choke off advertising dollars to Breitbart News, the hard-edge, nationalist website closely tied to President Trump’s administration.
Are your company’s digital ads funding racism and hate? This new firm will check for you (Fast Company)
The cofounder of Sleeping Giants, Nandini Jammi, and her business partner Claire Atkin started Check My Ads for brands to know exactly where their ads are running online.
Sleeping Giants Co-Founder Takes Next Step in Fixing Advertising (AdWeek)
Check My Ads, Nandini Jammi and Claire Atkin's new company, aims to help marketers avoid ad fraud and keep their brands safe
The Leaders Of Sleeping Giants Are Splitting Over A Dispute On Credit And Titles (BuzzFeed News)
Nandini Jammi is leaving the activist organization she helped build with Matt Rivitz over a dispute about titles, credit, and equality.
Check My Ads Opens Shop To Audit Broken Brand Safety Strategies (AdExchanger)
Marketers have become increasingly conservative in their quest for brand safety.
