I'm a marketer on a mission
For nearly two years, an anonymous social media account called Sleeping Giants led a campaign for businesses to blacklist America's most famous white supremacist website, Breitbart.com. Who is behind Sleeping Giants? No one knew.
Our tiny movement snowballed into a movement of nearly 300,000 public followers. We successfully called on advertisers to end their support of Bill O’Reilly’s show, The O'Reilly Factor, due to his history of sexual harassment.
We called for institutions to divest from Renaissance Technologies, resulting in Robert Mercer stepping down from his post as CEO. We also led the call for tech companies to de-platform Alex Jones, including Apple, Spotify, Facebook and Google. And we're growing stronger everyday.
Then in July 2018, we were doxxed and I came out to the New York Times along with founder Matt Rivitz.
"[Sleeping Giants] is running plays for a playbook that doesn't yet exist."
I'm currently accepting speaking opportunities
I'm excited to take the Sleeping Giants story on the road — and especially to reach these audiences:
✓ Investors and VCs
✓ Marketing, ad and tech professionals
✓ Marketing & MBA students
I'm a messaging consultant, copywriter and founding organizer of Sleeping Giants, the wildly successful social media campaign-turned-movement dedicated to making hate speech unprofitable, I’m no stranger to shaking things up.
Through my work, I’ve been named by Business Insider as one of 23 industry leaders “fixing” digital advertising in 2018 and a DigiDay Changemaker in 2017. I have also been recognized as one of 30 women shaping the B2B marketing space.
Brand activism is changing the way businesses do business — and shit can hit the ceiling fast. My goal as a speaker is to help other members of the business and advertising community understand how to prepare for the high-stakes world of social media activism.
Talks and topics
(Want to pitch me a topic you don't see here? Sure, get in touch!)
- It's not political: Lessons learned from the Sleeping Giants movement
- Follow the money: How the brands we love spread hate (by accident)
- How to navigate current issue crises (e.g. FedEx vs. NRA, brands vs. hate speech)
- How to keep your brand safe in 2018
- Brand activism: The future of consumerism